Digital marketing is outperforming traditional marketing in terms of its growth rate, the global digital advertising industry is crossed US$225 billion. In India it has grown over 35% last year and will be increase further in years to come, as it is still around 20% of the total media spend of the country Digital marketing has following key advantages; Tailored made campaign for target audience based on geographic & demographics factors, such as location, gender, age and their interests. This means your campaign will be more specific and effective. Brand can be built with relevant quality content targeting the needs and adding value to the target audience which can provide significant value and lead generation opportunities. Unlike traditional marketing it offers interaction with your prospects, clients and followers to take favourable actions about the brand, products and services, allows to rate them, buy them and provide feedback which is fairly to the target market. The audience make choices what, when, how they want to receive the contents in which they are interested. Track record the data and real time results to take necessary actions to improve the effectiveness of the marketing campaign. Digital marketing is still cost efficient compare to traditional marketing. Brand Conscience has a core expertise in digital marketing through; Website Design & Development (Domain, Hosting, Designing & Development while keeping SEO friendly. Blog & Content Management.) Search Engine Optimization (SEO) Search Engine Marketing (SMM) E-mail Marketing Web Analytics PPC Management & Optimization – Paid Ads Business Local Optimization Social Media Optimization (SMO) Social Media Marketing (SMM) Affiliate Marketing Customer Acquisition & Retention Conversion Optimisation Techniques On Line Reputation Management (ORM) 360° Degree Implementation of Digital Marketing

Outbound marketing labelled as interruptive and it pushes the message to the audience, irrespective of whether they want it or not. Traditional marketing is still alive with television & radio ads, tele-marketing, cold calling, billboards, hoarding, banner and display ads, newspaper and magazine ads, pop-ups and pop-under advertisement, and contextual ads. It pushes everybody, regardless of interest, messages are written for the product’s needs. It is one way communication intended to seek customers by disrupting the content consumption by the audiences Inbound marketing is a neo-marketing concept which attempt to create pull in potential customers with the contents they are interested. The message contents written for the customer’s needs, for the interested customers. The very attempt to draw in customers through interactive way of communication. Content marketing remains at the core of inbound marketing and promoted through blogging, search engine optimisation, paid discovery, paid searches, website, social media optimization & marketing, infographics, images, videos, documents, white papers, email newsletters, and other content that help people find marketers’ content the people actually want to read. Brand conscience help to build a strategies for the marketers with more emphasis on inbound marketing to optimize their marketing budget for the meaningful relevant lead generation. However retaining right proportion of outbound marketing which is still relevant for the customers who are not actively involved in the digital world. A paradigm shift from the 4Ps (Product, Price, Place, and Promotion) to 4Cs (Customer/consumer value, Cost, Convenience, and Communication) to divert the thinking process from being business-oriented to customer centric.

Time is a finite resource, we optimise it to make the most of it. The agency plays an important role by adherence to delivery dates that is deciding factor for a success of the campaign that’s why this is main area of concern for any marketer The fine balance of on time delivering efficiency without compromising on innovation and quality of outcome is our constant endeavour at Brand Conscience Consulting. On time delivery is imperative factor for brand’s reliability and reputation, BEING ON TIME, EVERY TIME.