emphasises on inbound marketing
Outbound marketing labelled as interruptive and it pushes the message to the audience, irrespective of whether they want it or not. Traditional marketing is still alive with television & radio ads, tele-marketing, cold
calling, billboards, hoarding, banner and display ads, newspaper and magazine ads, pop-ups and pop-under advertisement, and contextual ads. It pushes everybody, regardless of interest, messages are written for the product’s needs. It is one way communication intended to seek customers by disrupting the content consumption by the audiences
Inbound marketing is a neo-marketing concept which attempt to create pull in potential customers with the contents they are interested. The message contents written for the customer’s needs, for the interested
customers. The very attempt to draw in customers through interactive way of communication. Content marketing remains at the core of inbound marketing and promoted through blogging, search engine optimisation, paid discovery, paid searches, website, social media optimization & marketing, infographics, images, videos, documents, white papers, email newsletters, and other content that help people find marketers’ content the people actually want to read.
Brand conscience help to build a strategies for the marketers with more emphasis on inbound marketing to optimize their marketing budget for the meaningful relevant lead generation. However retaining right proportion of outbound marketing which is still relevant for the customers who are not actively involved in the digital world.
A paradigm shift from the 4Ps (Product, Price, Place, and Promotion) to 4Cs (Customer/consumer value, Cost, Convenience, and Communication) to divert the thinking process from being business-oriented to customer centric.